Experience

Premion

2026 to present

Director of Automotive Partnerships

Kirk Van Sickle leads connected TV and digital advertising partnerships nationwide with agencies, automakers and dealer groups. The work connects audience strategy and campaign delivery to results an advertiser can measure, such as vehicle sales.

Premion is the connected TV advertising platform owned by TEGNA.

Search Optics

2019 to 2025

Vice President, Automotive Media and Performance Marketing

He led Search Optics' West Region to the strongest results in its history, more than doubling revenue and growing profit more than sixfold. He ran client strategy and operations for Tier 2 and Tier 3 automotive advertisers, dealer groups, associations and agencies across the western United States. Search Optics is a digital marketing company built for the automotive industry.

• 92%client renewal rate
• 120+campaigns a year across Google, Meta, YouTube, connected TV and email
• 95%+of campaigns with a positive return on ad spend
• 28%gain in team productivity

Thryv

2016 to 2019

Director of Sales and Account Strategy

He led software, digital and print revenue strategy across Southern California, with responsibility for team performance, forecasting, retention and account growth. Thryv makes CRM software designed for small businesses.

• 12people on the field sales and account strategy team
• 1,200+accounts in the book of business
• 520one-to-one coaching sessions a year
• 98%team quota attainment

AT&T / YP.com

Started in 2002 at SmartPages.com

General Manager, Digital and Print Advertising

He led advertising sales operations, digital product rollouts and workforce strategy across regional and multi-state markets. As Regional Manager, Digital Sales Operations for YP.com, he covered 13 states with 12 direct reports. AT&T then relocated him and his family from Metro Detroit to run Southern California. As General Manager there he ran a sales organization of more than 200 people, with 12 area sales managers, two internet sales managers, an operations manager and a marketing manager reporting to him.

His career began at SmartPages.com, which became YP.com. It was among the early sites for finding a business by category and location, a model Yelp and others later followed.

• 200+people in the sales organization he ran as General Manager
• 13states brought onto one reporting system
• 12direct reports covering 13 states as Regional Manager
• 10%reduction in customer attrition