Experience

Premion

2026 to present

Director of Automotive Partnerships

Kirk Van Sickle leads connected TV and digital advertising partnerships nationwide with agencies, automakers and dealer groups. The work connects audience strategy and campaign delivery to results an advertiser can measure, such as vehicle sales.

Premion is the connected TV advertising platform owned by TEGNA.

Search Optics

2019 to 2025

Vice President, Automotive Media and Performance Marketing

He directed revenue growth, client strategy and operations for Tier 2 and Tier 3 automotive advertisers, dealer groups, associations and agencies across the western United States. Search Optics is a digital marketing company built for the automotive industry.

• 92%client renewal rate
• 120+campaigns a year across Google, Meta, YouTube, connected TV and email
• 95%+of campaigns with a positive return on ad spend
• 28%gain in team productivity

Thryv

2016 to 2019

Director of Sales and Account Strategy

He led software, digital and print revenue strategy across Southern California, with responsibility for team performance, forecasting, retention and account growth. Thryv makes CRM software designed for small businesses.

• 12people on the field sales and account strategy team
• 1,200+accounts in the book of business
• 520one-to-one coaching sessions a year
• 98%team quota attainment

AT&T

Started in 2002 at SmartPages.com

General Manager, Print and Digital Advertising

He led advertising sales operations, digital product rollouts and workforce strategy across regional and multi-state markets, first as Regional Manager, Digital Sales Operations and then as General Manager.

His career began at SmartPages.com, which became YP.com. It was among the early sites for finding a business by category and location, a model Yelp and others later followed.

• 46people led: 6 direct and 40 indirect reports
• 13states brought onto one reporting system
• 13digital sales specialists trained across three regions
• 10%reduction in customer attrition